Opotek

Challenge

Having worked with another development company, Opotek faced a time-critical issue in having their online solution developed and delivered on time. Due to failures from another supplier, our team stepped in swiftly to provide an overall solution to solve the challenges being experienced by Opotek.

Strategy

The strategy was redefined due to the issues with the previous platforms and systems in place. Our team drafted a new proposal and got to work on a completely new system and platform to deliver a solution with some very tight deadlines. This included a full web platform, integrated serial number database lookup tools, and an eCommerce solution for service support and spare parts.

Approach

We took our initial brief, prepared a clear roadmap of deliverables and milestones for delivery, and got to work. We worked closely on-site with the client at every step of the process to ensure regular check-ins, opportunities to test and refine to ultimately reach the deadline for deployment, and delivery.

The Process

Step by step progress

Website Development

Our team developed a brand new web platform from the ground up, incorporating all the functional elements and elements from the previous development brief. This included the migration of material content and products to the new system in preparation for deployment of the new solution for Opotek.

Custom Software Development

The brief included the preparation of custom elements to recall serial numbers and reference them again to the product system to ensure clients purchase the correct spares for existing machinery in the field. It also provided a basis for service and support references to be created on the web for Opotek clients.

Integrated Testing

Thorough testing was required to ensure all the product, purchase and serial number spares functionality integrated with existing back-office systems to provide a seamless flow of data in and out of the company. This enhanced customer experience and created efficient internal processes to better serve the Opotek customer.

Website Optimization

Overall brand optimization was key in the next step of the new web platform. this included the optimization of each product in its own right to ensure key positioning on the internet. News and PR sections were prepared to enable ongoing content management and social media advertising to further raise the Opotek brand in the market.

Results

Steps to Success

100%

PROJECT DELIVERY TIMINGS

90%

INCREASE IN TRAFFIC

41%

SUPPORT TIME SAVED

39%

INCREASE IN SALES